Why Smart People Often Struggle to Write Their Book

We all have things we’re great at. I have clients who are good at coaching other people to find their passion; building and running successful businesses; helping people lose weight; and motivating others to change their lives. This is what I call their “brilliance work”–the stuff they were born to do.

However, to do their brilliance work in a way that benefits the most people, they have a list of other things they have to do, but probably aren’t so good at.

For example, I’m a good writer and I’m good at teaching other people to write. To do that, though, I have to run a business, keep financial records, update my web site, and market my programs and services (this was the toughest one for me!). I can’t just write and teach all day because I wouldn’t have anyone to teach if I weren’t marketing. I am not a natural marketer, but I know it’s absolutely critical to my success, and so therefore I have invested a lot of money over the years in training and programs to help me market my business.

I COULD have tried to figure it all out on my own, but that would be hard and not fun. And it would take away too much time from the things I LOVE to do. I am not ashamed to say I chose the easy way–I chose to leverage other people’s knowledge and brilliance about marketing to save time, avoid effort, save money, and make myself more successful.

You see, there is a hard way and an easy to do everything. You can try to figure it all out on your own (the hard way); or you can skip the hurdles and follow a system that works–this the fastest path to success.

When I’m talking to people about their books, they get so bogged down in figuring out how to organize all their ideas, how to make it all fit, how to make the book a great read, how to incorporate their personal story, and on and on. They’re smart, right, they should be able to figure it out. And then they beat themselves up and don’t finish the book because they get stuck in the figuring out and never move on to the writing.

They ARE smart–they wouldn’t build a house without a blueprint; they wouldn’t climb a mountain without a map; and they wouldn’t take medication without reading the instructions on the bottle. Why should writing a book–something that’s often critical to their success–be any different?

If you think about your most important goal–the REAL reason you’re writing your book–it may be:

• You want to share your story with the world;
• Fulfill your mission to help people;
• Realize your dream of writing a book;
• Establish expertise and grow your business;
• And make positive change in other people’s lives.

Your most important goal is NOT to spend hours of study and practice trying to figure out how to put together a powerful, effective, well-written book!

Doing it on your own only puts your most important goals on hold–it holds back your success! There’s nothing smart about that.

If you’re stuck in the planning and organizing phase of writing your book, there is a step-by-step process you can follow that will give you the confidence and clarity you need to open your creative flow and write freely and easily.

I am starting a brand-new four-week group teleseminar program next Tuesday, July 13, that will walk you through this process and give you lots of one-on-one attention and feedback on your writing from me. So all the big-picture decisions about your book will be made; you’ll have a strong foundation to build your book on; and you’ll have a step-by-step plan for getting it completed.

To find out more, schedule a get-acquainted appointment with me by clicking here.

Don’t delay–the program starts Tuesday and I only have a handful of appointments left on my schedule.

Just imagine, by Tuesday evening, you could be unstuck and your best book could be well on it’s way to completion. No more frustration, guessing, or figuring needed!

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