As writers, we tend to think about writing and what it takes to write a book. But what about reading a book? Although it doesn’t take near as long as the writing part, it still takes a while. When you ask someone to read your book, you’re asking them to set aside other things they could be doing—reading something else, hanging out with their kids, or whatever—and spend ten or so hours with you and your thoughts. That’s a pretty serious request. And as a writer, you have to keep in mind the fact that if you don’t take your writing and your book seriously, no one else will either.

So do you really take your writing and your book seriously? Are you really committed to writing a great book?

I was recently listening to a teleseminar with a life coach who was talking about the importance of taking what you do seriously and investing in your skills. For coaches and consultants and other service professionals, this is of utmost importance. How can you ask your prospective clients to invest in themselves through your services if you’re not willing to do the same for yourself? How can you expect anyone to take you seriously?

This coach used American Idol as an example. When a contestant who has invested in voice training walks onto the stage and sings, the judges take them seriously. But when the amateurs—those who sing in the shower every night and think they have what it takes—walk on stage, they get eliminated. Only the serious ones get through. If you want to be a great dancer, you invest in dance lessons. If you want to be a great actor, you invest in training. And if you want to write a great book, you should invest in the training you need to make that happen. Doing anything less is amateurish and unprofessional.

If you find yourself saying, “Oh, I can write this on my own,” or, “I need to get clients before I can spend any money on my book,” then think about what you’re really doing. If you know writing your book will attract more clients to you and establish your expertise and make you a known authority in your field, and you’re not willing to invest in making that book as outstanding and strong as it can possibly be, then how can you expect anyone to invest their time reading it? How can you expect anyone to take it seriously?

As someone who invests in herself on a continued basis, I know how scary it can feel. Heck, I invested in a master’s degree because I wanted to be a better writer. I knew I could never reach the level of skill I wanted without it, and I’m worth it! I take what I do seriously. Plus, how could I ever ask anyone to invest in one of my programs (which are WAY less expensive than that!) if I wasn’t willing to do the same for myself. I am always taking different classes and working with coaches who can help me get better at what I do. And every time I spend money to learn a new skill or develop my abilities, I make back that investment tenfold.

When someone tells me they can’t afford to take this class or work with that person, even though they know it will make them more successful, I have to wonder just how serious they are. I want to ask, “Aren’t you worth it?” The decision has to come from within you. But you also have to understand that every decision you make either places a limit on your success, or it takes you to the next higher level. And you readers will know the difference.

So, what have you done to take your book seriously today? Share a comment.

Your Book Won’t Succeed Without It—Seriously!

By Melinda Copp

As writers, we tend to think about writing and what it takes to write a book. But what about reading a book? Although it doesn’t take near as long as the writing part, it still takes a while. When you ask someone to read your book, you’re asking them to set aside other things they could be doing—reading something else, hanging out with their kids, or whatever—and spend ten or so hours with you and your thoughts. That’s a pretty serious request. And as a writer, you have to keep in mind the fact that if you don’t take your writing and your book seriously, no one else will either.

So do you really take your writing and your book seriously? Are you really committed to writing a great book?

I was recently listening to a teleseminar with a life coach who was talking about the importance of taking what you do seriously and investing in your skills. For coaches and consultants and other service professionals, this is of utmost importance. How can you ask your prospective clients to invest in themselves through your services if you’re not willing to do the same for yourself? How can you expect anyone to take you seriously?

This coach used American Idol as an example. When a contestant who has invested in voice training walks onto the stage and sings, the judges take them seriously. But when the amateurs—those who sing in the shower every night and think they have what it takes—walk on stage, they get eliminated. Only the serious ones get through. If you want to be a great dancer, you invest in dance lessons. If you want to be a great actor, you invest in training. And if you want to write a great book, you should invest in the training you need to make that happen. Doing anything less is amateurish and unprofessional.

If you find yourself saying, “Oh, I can write this on my own,” or, “I need to get clients before I can spend any money on my book,” then think about what you’re really doing. If you know writing your book will attract more clients to you and establish your expertise and make you a known authority in your field, and you’re not willing to invest in making that book as outstanding and strong as it can possibly be, then how can you expect anyone to invest their time reading it? How can you expect anyone to take it seriously?

As someone who invests in herself on a continued basis, I know how scary it can feel. Heck, I invested in a master’s degree because I wanted to be a better writer. I knew I could never reach the level of skill I wanted without it, and I’m worth it! I take what I do seriously. Plus, how could I ever ask anyone to invest in one of my programs (which are WAY less expensive than that!) if I wasn’t willing to do the same for myself. I am always taking different classes and working with coaches who can help me get better at what I do. And every time I spend money to learn a new skill or develop my abilities, I make back that investment tenfold.

When someone tells me they can’t afford to take this class or work with that person, even though they know it will make them more successful, I have to wonder just how serious they are. I want to ask, “Aren’t you worth it?” The decision has to come from within you. But you also have to understand that every decision you make either places a limit on your success, or it takes you to the next higher level. And you readers will know the difference.

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There’s an easy way and a hard way to do everything–and writing a book is no different. This video, the third and final installment of my “Get Your Book Out” series explains how to use leverage to get your best book done as quickly and easily as possible, and it answers all the most common book-writing FAQs.

Check it out, and then please share your comments, experiences, and questions about this video below.

Also check out other videos in this series:

What’s REALLY Stopping You from Writing Your Book–and How to Get Unstuck!

My Big Confession and Three Questions that will Give You Clarity

(To be notified as soon as registration opens for my Get Your Book Out Boot Camp, make sure you’re subscribed to my list. If you’re not a subscriber, you can do so now by filling out the form in the orange box at the top of this page.)

Please share this video on Facebook and Twitter!

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Imagine sitting down at your computer, opening up your book file, and letting the words pour out of you. No more struggling with where to start or what to say. Sound too good to be true? It CAN happen for you.

This video shares three questions that can lead you to that place of clarity, confidence, and easy writing!

Please share your comments, experiences, and questions about this video below. Tell me your biggest book-writing questions and I’ll answer them on Video #3!

Also check out other videos in this series:

What’s REALLY Stopping You from Writing Your Book–and How to Get Unstuck!

My Big Confession and Three Questions that will Give You Clarity

The Step-by-Step Process for Telling Your Story (Coming Soon!)

(To be notified as soon as these videos are released, make sure you’re subscribed to my list. If you’re not a subscriber, you can do so now by filling out the form in the orange box at the top of this page.)

Please share this video on Facebook and Twitter!

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If you’ve been struggling to get your book done, this video will help get to the heart of what’s holding you back. (Hint: Your biggest challenge may not be what first comes to mind.)

Please share your comments, experiences, and questions about this video below. I want to know what you’re struggling with–otherwise I can’t help!

Also check out other videos in this series:

My Big Confession and Three Questions that will Give You Clarity

The Step-by-Step Process for Telling Your Story (Coming Soon!)

(To be notified as soon as these videos are released, make sure you’re subscribed to my list. If you’re not a subscriber, you can do so now by filling out the form in the orange box at the top of this page.)

Please share this video on Facebook and Twitter!

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It’s More than JUST a Book

by Melinda on June 22, 2010

When you think about writing your book, what’s your motivation? What’s compelling you to do it? Why is it important to you? These are questions I ask people all the time, and for many of them, the responses are pretty similar. They usually start with something like, “It will help me grow my business,” or, “It will establish my expertise,” or, “It will help me reach new audiences of potential clients.”

These are all by-product benefits of writing a book, and after working closely with numerous aspiring authors, I’ve come to realize these reasons are like layer one. These are the safe reasons because we all want to make more money. We all want that, and so it’s okay to share. These reasons allow us to confidently tell ourselves, “It’s just a book.” Because we all want to take our business and professional lives to that next level of success, right? That’s just smart.

But underneath these reasons, deeper inside, is a much more powerful and personal motivation for writing a book. This reason makes the book more than just a book. And it makes writing the book and putting it out there for the world to see much riskier.

So what is it? Your story.

What is REALLY compelling you to write a book? If you’re like my clients, you’ve experienced something that you believe is worth sharing. Whether it’s about overcoming a problem, finding your passion, recovering from something in your past, or whatever path led you to where you are today—you know that if people hear your story, their lives will be better. They will understand what you now see so clearly, only they won’t have to suffer the way you did to figure it all out. They won’t feel alone. They won’t have to struggle. And they will be able to use your success to make their lives better.

When I’m talking to a client or any other aspiring author—and we get past those safe, first layer reasons for writing a book—they often share with me that if they can help just one person with their book, then the whole thing is worth it. They want to get their story out, and that’s why the book is so important to them.

But, looking at this deeper motivation ups the stakes significantly. Why? Because it’s not JUST a book anymore. It’s not just a way to build your business and make more money. It’s your story—an extension of yourself that you are sending into the world with the hopes that other people will find it as meaningful as you do. And that’s so much riskier! It means putting a piece of yourself on the line. Now writing a book doesn’t seem so easy, and this is where many would-be authors get stuck.

You have all these ideas inside your head and all these connections that feel so strong. And writing about these experiences may feel easy—almost like the material is just pouring out of you. But when it comes out, it’s in pieces. It doesn’t connect the way you want it to in your mind. And so you become frustrated and confused and uncertain about everything you know in your heart to be true.

When your book is more than just a book, more than just a way to grow your business, and more than just a way to establish expertise, everything becomes more complicated and hard to figure out. But it doesn’t have to be. The key is to think about your story in a way that makes it applicable and powerful to others. Once you figure that out, it’s easy to see how all the pieces fit together, and the book practically writes itself.

Comments? Stories to share?

About the Author: Melinda Copp helps aspiring nonfiction, self-help, and business authors get their story out of their head and onto the page in the most compelling and meaningful way. Her Jumpstart Your Book E-course will show you where to start.

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